Category Archives: Recent Posts

Congratulations, you have landed yourself a job interview! So, don’t worry about attracting your potential employer. That part is taken care of since they have invited you for a meeting. Instead, focus on engaging their attention and stimulating their enthusiasm. …

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A Simple Persuasion Technique You Can Learn From Politicians

Yes, politicians. Since persuasion is central to political success. Therefore, in my opinion, the biggest lesson in persuasion comes from politics. The politicians. So, if you are looking to persuade ANYONE, you will have to follow political campaigns.  What is … Continue reading

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I’m NOT interested. Relax – I am. But, what if your prospect is not. That would be tough…and tearful. When you are interested in something or someone, you want them to be interested too. But, that doesn’t happen. And you …

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The Lazy Way to Build Your Brand and Profession

Time and again, you must have heard this. Branding matters more than anything. Huh, you wonder. How can a frivolous exercise like branding matter more than, say, sales or product development? It can’t. It shouldn’t. But…it does. Because the truth … Continue reading

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This Strategy Has Got Me Clients by the Dozen

Who is that one person you absolutely don’t want to deal with, besides your partner’s ex or your ex’s current partner?:-) Your competitor??? Think again. They are not necessarily the demons you feared in your childhood dreams or the monsters … Continue reading

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If You Don’t Do This, You Will Never Be Able to Build Your Brand

If you are like me, you write atleast one pitch a day. To prospects, sponsors, influencers, investors, and bloggers. I am so much into pitch writing that once I helped a friend pitch her dog to her landlord because she … Continue reading

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